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Date: 2010-07-29
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Social Media #2
Knowing What They're Saying
Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise. ...read more >>

Social Media #1
A Company's Friend,A Company's Foe
The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues.


Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini
How Does it Fare?
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.

Media Composer 5 Feature Showcase
AMA Link to
We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.

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